Wednesday, March 17, 2010

What matters to CEOs with their corporate learning

What matters to CEOs and corporate learning: it's all about the business results (T&D magazine #learning #results #ROI): http://ow.ly/1nkjK

An article by the training ROI authority Jack Phillips in the January issue of T&D magazine shows the results of research among a large number of CEOs regarding what they want to see from their corporate learning investments. Even though a whopping 96% want to see the results of learning and development back in their business impact data, only 8% claim to see it now. This demonstrates an enormous mismatch in L&D investments and providing business leaders with what they want to see.

The article lists a number of practical steps that we as learning professionals can now take to start showing business results. Even though Phillips is renowned for his admittedly complex training ROI calculations, the solutions he mentions are practical, immediate and can be undertaken with a minimum of investment. Among others they include focusing on objectives, integrating personal learning scorecards, providing success stories and building evaluation early into the L&D design.

"Confronting CEO Expectations About the Value of Learning," by Jack J. and Patti P. Phillips, T+D 64 (2010) 1 (Jan); p. 52 - 56 (5p.)

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